Who is this program for?

This program is designed for Working professionals, managers and L&D-nominated teams. The week is structured so first-timers and learners with prior exposure both progress meaningfully — every day starts with a primer and ends with applied practice.

How long is the program and what is the time commitment?

The cohort runs for 7 days with 7 focused hours per session — 49 hours of learning in total. Days are split into a 3-hour concept studio in the morning, a 2-hour guided lab after lunch, and a 2-hour apply-and-reflect block before close.

Do learners get a certificate?

Yes. Every learner who completes the capstone and clears the final assessment earns a verified Uniko Academy certificate for "Account-Based Marketing & Growth Strategy", along with a portfolio-ready capstone artefact.

What about placements and outcomes?

Enterprise programs include manager dashboards, before/after skill assessments and an outcomes report we co-own with your L&D team.

Is the program delivered online, on-campus or hybrid?

We deliver in all three modes. The default is a live cohort with practitioner mentors; we also run on-campus bootcamps and hybrid roll-outs for institutional partners. Mode is agreed during the proposal stage.

What does a seat cost and how is the 25% first-collaboration discount applied?

Transparent per-student pricing (all in INR, plus 18% GST): 3-day ₹2,000 → ₹1,500/student, 5-day ₹3,000 → ₹2,250/student, 7-day ₹4,000 → ₹3,000/student — after a flat 25% off for first-time partners. The discount is auto-applied to your proposal (no code needed) and stacks with multi-cohort commitments.

Can the syllabus be customised for our institution or team?

Yes. The 7-day structure is the default. For partner engagements we tailor the lab projects, capstone brief and assessment rubric to your context, internal tools and outcomes — without diluting the core learning objectives.

Corporate L&DSales, Marketing & Customer Growth

Corporate·Pro

Account-Based Marketing & Growth Strategy

ABM and personalisation for enterprise deal success.

Duration: 7 days
Hours: 49 hours (7 hrs/day)
Cohort: 15–40 per cohort
Certificate: Verified Uniko Academy certificate · Pro track

Choose your format · Per-student pricing

Available as 3-day, 5-day and 7-day cohorts. Prices shown are per student, after the 25% first-collab discount.

What we cover

The syllabus at a glance.

ABM frameworks
High-value targeting
Sales-marketing alignment
Personalisation

Outcomes

What learners ship.

Enterprise deal success
Account ROI
Aligned growth teams

Day-by-day plan · 7-day format

7 days. 7 hours. One capstone.

A structured 49-hour cohort built like a mini-bootcamp — concept studios in the morning, guided labs after lunch, applied practice before close. Switch the format above to reshape the plan instantly.

Daily rhythm

3h studio · 2h lab · 2h apply

Day 01

Foundations & Mindset

Set the context, vocabulary and learning contract for the week.

7 hours

09:00 – 12:00 · 3h

Orientation & Concept Primer

ABM frameworks
High-value targeting
Industry case study walkthrough

13:00 – 15:00 · 2h

Guided Lab

Sales-marketing alignment
Personalisation

15:15 – 17:15 · 2h

Apply & Reflect

ABM frameworks
High-value targeting

Day 02

Core Concepts Deep-Dive

Anchor the central frameworks the rest of the cohort builds on.

7 hours

09:00 – 12:00 · 3h

Concept Studio

High-value targeting
Sales-marketing alignment
Live Q&A with a practitioner mentor

13:00 – 15:00 · 2h

Guided Lab

Personalisation
ABM frameworks

15:15 – 17:15 · 2h

Apply & Reflect

High-value targeting
Sales-marketing alignment

Day 03

Tools, Environment & Workflow

Get hands-on with the stack — set up, explore and debug live.

7 hours

09:00 – 12:00 · 3h

Concept Studio

Sales-marketing alignment
Personalisation
Peer review and feedback circle

13:00 – 15:00 · 2h

Guided Lab

ABM frameworks
High-value targeting

15:15 – 17:15 · 2h

Apply & Reflect

Sales-marketing alignment
Personalisation

Day 04

Applied Build — Part I

Translate concepts into a working artefact, guided by a mentor.

7 hours

09:00 – 12:00 · 3h

Concept Studio

Personalisation
ABM frameworks
Reflection journal & next-step planning

13:00 – 15:00 · 2h

Guided Lab

High-value targeting
Sales-marketing alignment

15:15 – 17:15 · 2h

Apply & Reflect

Personalisation
ABM frameworks

Day 05

Applied Build — Part II

Extend the artefact with real constraints, edge cases and feedback.

7 hours

09:00 – 12:00 · 3h

Concept Studio

ABM frameworks
High-value targeting
Recap quiz and concept reinforcement

13:00 – 15:00 · 2h

Guided Lab

Sales-marketing alignment
Personalisation

15:15 – 17:15 · 2h

Apply & Reflect

ABM frameworks
High-value targeting

Day 06

Capstone Integration

Plug everything into the capstone — review, refactor and harden.

7 hours

09:00 – 12:00 · 3h

Concept Studio

High-value targeting
Sales-marketing alignment
Office-hours debugging clinic

13:00 – 15:00 · 2h

Guided Lab

Personalisation
ABM frameworks

15:15 – 17:15 · 2h

Capstone Sprint

Aligned growth teams
Enterprise deal success

Day 07

Showcase & Assessment

Demo to a panel, defend decisions and earn the certificate.

7 hours

09:00 – 12:00 · 3h

Final Build Polish

Sales-marketing alignment
Personalisation
1:1 progress check-in

13:00 – 15:00 · 2h

Mock Showcase Run

ABM frameworks
High-value targeting

15:15 – 17:15 · 2h

Live Capstone Demo & Panel Feedback

Enterprise deal success
Account ROI

Capstone project

Account-Based Marketing & Growth Strategy Capstone.

Over the final two days, every learner builds and presents an end-to-end account-based marketing & growth strategy project. The capstone is designed for working professionals to translate the week's concepts — ABM frameworks, High-value targeting, Sales-marketing alignment — into a portfolio-grade artefact that can be defended in front of a practitioner panel.

Deliverables

A working project shipped on the recommended stack
A 3-page case study covering problem, approach, decisions and learnings
A 5-minute live demo with Q&A in front of a Uniko mentor panel
A peer-review report and a self-assessment scorecard

Evaluation rubric

★Depth of concept application (40%)
★Quality of build and craft (25%)
★Communication and demo clarity (20%)
★Reflection, peer review and iteration (15%)

Limited · First collaboration

Flat 25% off your first cohort — from ₹1,500/student.

Bringing Uniko to your school, college or team for the first time? Your first cohort runs at a flat 25% off — from just ₹1,500/student (+18% GST), auto-applied to your proposal. Auto-applied to your proposal — no code needed.

Claim your 25% partner offer→

Frequently asked

Your questions, answered.

Couldn't find what you're looking for? Drop a note below — our team replies within one business day.

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Uniko Enterprise inquiry

Request "Account-Based Marketing & Growth Strategy" — 25% off first cohort

Tell us about your team or institution and we'll come back with a tailored 7-day cohort plan (49 hours), pricing and the 25% first-collab discount applied.

Program: corp-abm